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Books > Reference : General :
The Visible Librarian: Asserting Your Value With Marketing and Advocacy
Siess, Judith A.
American Library Association
Published:May 1, 2003
ISBN:0838908489
Format:Paperback
Pages:154
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In her introduction, the author cites the recent downsizing and closing of libraries and the elimination of many library positions as proof that libraries are no longer a given in today's society. She places some of the blame on librarians, who she claims have not marketed themselves or their services well, nor been good advocates for their profession. In the five ensuing chapters, the author offers ways for librarians to reverse this situation and overcome their current "invisibililty." Chapters discuss customer service, marketing, publicity, public relations, and advocacy, all while offering readers sound advice, recommendations, and wisdom gleaned from a wide range of experts and sources. Devoid of abstract theories and unrealistic propositions, content is sound and practical, strengthened by quotes, research, stories, and case studies. The guide concludes with an impressive list of additional sources and an index. An enlightening and timely resource highly recommended for all libraries. RBB
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