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Books  >   Collecting Transportation : 

100 Years of Harley-Davidson Advertising

by:
Supple, Jack
Bolfert, Thomas C.




Publisher:
Bulfinch
Published:May 14, 2003
ISBN:0821228293
Format:Paperback
Pages:120

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Description: About the Author
Jack Supple is Chairman and Chief Creative Officer of Carmichael Lynch, the advertising agency for Harley-Davidson since 1979. Carmichael Lynch's Harley-Davidson advertising has long been recognized as some of the best in the industry, and Jack has always held to the belief that those entrusted with the brand must be "keepers of the flame."

Product Description:
100 YEARS OF HARLEY-DAVIDSON ADVERTISING takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century. The book revisits famous campaigns, laid out decade by decade, from the "Gee Dad! Buy me a Harley-Davidson" campaign of the 1920s to "I Am Woman. Hear Me Roar" in the '80s, showing how Harley-Davidson has remained in tune with the times--and often ahead of its time. The perfect companion to Willie G. Davidson's 100 Years of Harley-Davidson, this book will become an instant collector's item.

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