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Up the Bestseller Lists!: A Hands-On Guide to Successful Book Promotion

Brehony, Kathleen
Jones, Karen

Adams Media Corporation
Published:August 1, 2001

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"Birthing a book is a lot like birthing a baby," say Kathleen Brehony and Karen Jones. "You've suffered through a long gestation process [but] ...your work, in many ways, has just begun." Their book, Up the Bestseller Lists!, is a basic guide to book promotion. The title may be a bit fantastic (unless you're selected for Oprah's Book Club), but there are many fine ideas for newly (and soon-to-be) published writers here. Brehony and Jones guide you through the entire book-promotion process: selecting titles and cover designs, garnering blurbs, getting your book into stores (and strategically placed once it's there), finding alternative outlets, conducting signings and interviews, having your friends run a guerrilla marketing campaign. There's not a lot new here, but the information is clearly and amiably presented. And there is some gold to be mined. For instance, don't sign your books on the first blank page. "When you're a famous writer," the authors explain, "your autographed copy will be worth a great deal more when it is signed on the page that includes your title and publisher." --Jane Steinberg

Product Description:
Most books for potential authors show how to pick subjects, find agents, and connect with a publisher. Veteran authors Kathleen Brehony and Karen Jones explain that writers also need to lead the promotion of their book-either working with a publisher or on their own-to determine whether it will be a bestseller or a bust.

They offer a step-by-step introduction to the fundamentals of book promotion-from getting reviews to setting up bookstore events-with plenty of practical advice and examples of what to expect. It also includes an emphasis on the creative strategies authors can use to make their book a commercial success.

Their unique new approach focuses on the exciting side of getting published-showing authors how to be published both happily and successfully-and have a ton of fun while promoting themselves and their work.

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