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Books > Business and Investing : General :
1001 Ways to Market Your Books
Kremer, John
Open Horizons
Published:May 1, 2000
ISBN:0912411481
Format:Paperback
Pages:704
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John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg
Product Description:
Today's most complete handbook on book marketing.
Bestselling and bargain books: Librarians, book collectors
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* Search bestsellers
* Search bargain books
* Other books
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