by:
Smith, Datus C.

Publisher:
University of Washington Press
Published:February 1, 1989
ISBN:0295966513
Format:Hardcover
Pages:268

Description: From Library Journal
The complex world of book publishing is analyzed for separate audiences in these two books, both new editions of previously published works. A standard in its field, Appelbaum's book retains its organization but offers new information. It advises writers on placing their works with established publishers or, failing that, boldly entering such arenas as design, manufacture, and sales of books. A 74-page section on "resources" is impressive, listing helpful publications, services, organizations, and individuals. The author was a leading editor who now owns her own New York book marketing firm, and her book is recommended even if the 1982 edition is owned. Writer's Digest Book Club selection; BOMC and Quality Paperback Book Club alternates. Smith's revision of his 1966 textbook addresses those who would begin or expand publishing ventures in developing countries. While "no one can learn book publishing from a book," the basic principles are here, backed up with hard information, examples, and an annotated reading list. Smith, who has had international experience with the Franklin Book Programs and in academic publishing, emphasizes the need to modify practices in diverse local cultures. Useful for library school and publishing institute courses, it also will enrich general collections.
- William A. Donovan, Chicago P.L.
Copyright 1989 Reed Business Information, Inc.--This text refers to an out of print or unavailable edition of this title.