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Books > Literature and Fiction : Books and Reading : Book Industry :
Bodian's Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling
Bodian, Nat G.
Oryx Pr
Published:October 1, 1988
ISBN:0897744543
Format:Hardcover
Pages:439
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Hardly a month goes by without reading a column or quote from Nat Bodian dealing with book and journal marketing. In this new volume, Bodian, a thirty-year book marketing veteran, provides two books in one. First~ he gives us a glossary of publishing and marketing terms in which the definitions are succinct and to the point. Second, he provides a series of appendixes with lists of ideas for direct mail, exhibiting, and public relations. I'm
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