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Bodian's Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling

Bodian, Nat G.

Oryx Pr
Published:October 1, 1988

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Description: From Independent Publisher
Hardly a month goes by without reading a column or quote from Nat Bodian dealing with book and journal marketing. In this new volume, Bodian, a thirty-year book marketing veteran, provides two books in one. First~ he gives us a glossary of publishing and marketing terms in which the definitions are succinct and to the point. Second, he provides a series of appendixes with lists of ideas for direct mail, exhibiting, and public relations. I'm

Bestselling and bargain books: Librarians, book collectors

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