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Books  >   Business and Investing : Marketing and Sales : Marketing : General : 

The Savvy Author's Guide to Book Publicity

Warren, Lissa

Carroll and Graf Publishers
Published:March 9, 2004

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Description: From Publishers Weekly
An author's work doesn't end when a book is written-at least, not if the author wants the book to sell. Warren, now senior director of publicity for Da Capo Press, has learned this over the course of a career publicizing well-known and unknown authors, and she shares her wisdom in this practical, information-packed volume. Authors who aren't already in the publishing industry should read this just for the crash course in jargon it provides, but there's so much more. Warren covers all the topics authors might be wondering about, from publicity basics to working well with your publicist and creating buzz in the media, plus plenty of areas many authors might not consider, such as doing a "big-mouth" mailing of a book and what to wear for a TV interview. Simply reading this won't guarantee publicity for a book, but it will give authors an understanding of just how hard they have to work to accomplish that key element to a book's success: "Get the customer to go to the store and buy it."
Copyright # Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Description:
Here is the essential reerence for writers-from the self-published to those published by major houses-written by a leading book publicist who pitches books to media every day of her working life. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process-or even spearhead it if need be-to get the coverage their books deserve.

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