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Books > Business and Investing : Marketing and Sales : Consumerism :
Buyers and Borrowers: The Application of Consumer Theory to the Study of Library Use (Haworth Library and Information Science)
Emery, Charles D.
Haworth Press
Published:January 1, 1993
ISBN:1560241837
Format:Hardcover
Pages:188
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Using the analogy of repeat buying, which has been shown to follow consistent and regular patterns across a wide range of consumers, brands, products, time periods, and other conditions, Emery applies the same concepts of research to the investigation and analysis of library use. Annotation copyright Book News, Inc. Portland, Or.
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