by:
Mason, Florence
Dobson, Chris
Dobson, Christopher S. A.

Publisher:
Neal-Schuman Publishers
Published:December 1, 1998
ISBN:1555703429
Format:Paperback
Pages:144

Description: From Booklist
This how-to addresses those wanting "to build businesses that provide and manage information." The first part covers what information brokering is, how to acquire the skills to become an information broker, and how to develop a strategy for delivering the product. The second provides guidance on running a small business, including information on taxes, the home office, basic record-keeping, and the like. The third part discusses how to find and serve a clientele, including marketing techniques and guidance in operating ethically. The bibliographies include general references and others on special aspects of running a business. As librarians who made the transition to consulting and information brokering, Mason and Dobson know what they write about. Edward Swanson

Product Description:
The recent explosion in information resources and technology has created a wealth of opportunities for information brokers - individuals skilled in locating, organizing, and managing information. But how does one make the transition from librarian to information entrepreneur?

This practical and realistic guide outlines the steps needed to get started, including how to write a business plan; establish a business location or home-based office; calculate overhead costs; set fees and billing for services; consider accounting, legal, and insurance issues; negotiate with clients; develop sales and marketing strategies.

A list of recommended online services, codes of business ethics, and planning, pricing, and promotional worksheets round out this comprehensive how-to. From self-assessment tools to tax information, from setting fees to setting hours, this book is a handy tool for anyone considering an information brokering business.