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Running a Successful Library Card Campaign: A How-To-Do-It Manual for Librarians (How-to-Do-It Manuals for Libraries, No. 119.)

Jones, Patrick

Neal-Schuman Publishers
Published:January 1, 2002

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Description: From School Library Journal
The author takes the view that programs such as these can serve as the pivot points for a new vision for the library, a way to build community support for it, and an opportunity to change its image. "Exemplary" campaigns are discussed in terms of planning, promoting, and implementing the various stages of the projects. Examples include large public libraries, yearlong campaigns, and partnerships with schools; the common thread is success. Descriptions of campaigns from Houston, TX, to Clayton County, GA, from the Philadelphia Free Library to Dickson, TN, showcase the many ideas, the hard work, and the results. Jones states that the book is not really a manual, outlining step-by-step instructions; he takes a "this is how-it-was done" approach, focusing on success stories. He addresses who in the community can help with the effort and the measurable goals. The appendix, a gallery of successful programs, includes reprints of documents such as applications in English and Spanish, reports, postcards, campaign rap, posters, and letters.
Mary Lankford, Library Consultant, Austin, TX
Copyright 2002 Reed Business Information, Inc.

Product Description:
How would you like to triple the number of people in your community with a library card and see them using your library regularly? This exciting and inspiring How-To brims with proven techniques and tips from librarians across the country. With the remarkable popular campaign known as the Power Card Challenge, Patrick Jones and his colleagues at the Houston Public Library enrolled well over 200,000 new library users. They also watched circulation of juvenile materials increase by over 33 percent. Encouraged by this success, Jones surveyed and studied more than 50 other campaigns aimed at both adults and kids.

In clear, helpful detail, he walks us through the greatest success stories. Packed with surefire advice from libraries large and small, this book will stir your imagination and give the material to help you avoid having to start from scratch. Includes dozens of sample brochures, press kits, ads, handouts, strategic plans, budget outlines, meeting minutes, and other documents.

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