Ice Cream and Frozen Deserts : A Commercial Guide to Production and Marketing
by:
Stogo, Malcolm
Publisher:
John Wiley & Sons
Published:December 5, 1997
ISBN:0471153923
Format:Hardcover
Pages:560
Description:
The publisher, John Wiley & Sons
This book is an easy-to-read guide written for manufacturers, either large or small, involved in the production and marketing of ice cream and other frozen desserts. It covers all commercial aspects of ice cream
production, such as batch freezing and continuous freezing to marketing and merchandising. This guide includes the largest source of recipes compiled.
Back Cover Copy
A total guide to manufacturing, retail, and entrepreneurial success in one
of today's most lucrative food industries.
Here is your one-stop guide to one of the fastest growing sectors of the food industry, where opportunities abound for manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen Desserts is the
only complete handbook on the commercial production and marketing of ice cream and frozen desserts for manufacturing and retail operations. It serves up a feast of how-to... read more
Book Description
This comprehensive guide to the commercial
production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service.
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