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The Experts Speak : The Definitive Compendium of Authoritative Misinformation
  
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by: 
NAVASKY, VICTOR S 
CERF, CHRISTOPHER 
 
 
 
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Publisher: Villard 
Published: July, 1998 
ISBN: 0679778063 
Format:Paperback 
Pages:480 
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Book Description 
Amazon.com Did you know that the stock market had reached a "permanently high plateau" in October 1929? You would have thought so, had you listened to the experts back then. Christopher Cerf and Victor Navasky of the "Institute of Expertology" have 
 made it their mission to compare the actual statements of professional prognosticators with the events following their predictions. Knowing better than to comment directly, they let the reader decide about the (ahem) reliability of the experts.
    
 Brilliantly organized, using the categories of Adler's "Outline of Knowledge," The Experts Speak will educate the naive and entertain the cynical with its thousands of well-documented quotes by wise men and women, from Aristotle ("The brain is an organ 
 of minor importance") to Albert Einstein ("There is not the slightest indication that [nuclear]energy will ever be obtainable"). Concise, well-written descriptions of the events that actually happened--usually at variance with informed opinion--add to 
 the dry humor. If you've always wanted to be a self-assured talking head, The Experts Speak will make you an authority on definitive misinformation.  --Rob Lightner 
  Product Description: Did you ever have the uneasy feeling the experts  are 
 not . . . well, expert?
  "Stocks have reached what looks like a permanently high plateau." --Irving Fisher, professor of economics at Yale University, October 17, 1929
  "Forget it, Louis, no Civil War picture ever made a 
 nickel." --Irving Thalberg's warning to Louis B. Mayer regarding Gone With the Wind
  "We don't like their sound. Groups of guitars are on the way out." --Decca Recording Company executive, turning down the Beatles, 1962
  "With over 
 fifty foreign cars already on sale here the Japanese auto industry isn't likely to carve out a big share of the market for itself."--Business Week, 1968
  "There is no reason for any individual to have a computer in their home." --President of 
 Digital Equipment Corporation, 1977
  "Bill Clinton will lose to any Republican who doesn't drool on stage." --The Wall Street Journal, in a 1995 editorial
  The Experts Speak systematically catalogues, footnotes, and sets straight these and 
 a couple of thousand other examples of expert misunderstanding, miscalculation, egregious prognostication, boo-boos, and just plain lies. The experts have been wrong about everything under, including, and beyond the sun: time, space, the sexes, the 
 races, the environment, economics, politics, crime, education, the media, history, and science. In this expanded and updated edition (now more error-filled than ever), we see just how much the experts don't know.  But the book also goes deeper, 
 presenting a through-the-looking-glass chronicle of human knowledge: the story of what was and is so, as seen through the story of what we wanted to and did believe.
  
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